{"id":1124,"date":"2011-02-16T19:08:43","date_gmt":"2011-02-17T00:08:43","guid":{"rendered":"http:\/\/7thdimensiongames.com\/blog\/?p=1124"},"modified":"2011-02-16T19:08:43","modified_gmt":"2011-02-17T00:08:43","slug":"counting-out-loud","status":"publish","type":"post","link":"https:\/\/7thdimensiongames.com\/blog\/?p=1124","title":{"rendered":"Counting out loud"},"content":{"rendered":"<p>Last year 7th Dimension Games sold 409 unique titles of board games (I&#8217;m counting an expansion as its own game for simplicity).  234 of those titles, over half of them, sold 1 copy.  In fact, over 55% of profits from board games came from titles that sold 3 or fewer copies.<\/p>\n<p>Monday, I was at ToyFair.  It didn&#8217;t take me long to see a pattern.  Companies like Rio Grande, Mayfair or other companies that make gamer&#8217;s games tend to use a distributor.  The distributor works with hundreds of companies and has a warehouse where they open big crates to break them into individual units.  That way I can buy a single copy of a different game every week.  <\/p>\n<p>Companies that sell squirt guns, yo-yos, etc either sell direct (or use an agent) and expect you to buy a case of product x.  So when they try to sell me a party game they ask how many dozens they can sell me.  When I said one single game they looked incredibly confused.  <\/p>\n<p>So, ToyFair wasn&#8217;t a waste of time, but most of the companies there weren&#8217;t selling to me.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last year 7th Dimension Games sold 409 unique titles of board games (I&#8217;m counting an expansion as its own game for simplicity). 234 of those titles, over half of them, sold 1 copy. In fact, over 55% of profits from <span class=\"excerpt-dots\">&hellip;<\/span> <a class=\"more-link\" href=\"https:\/\/7thdimensiongames.com\/blog\/?p=1124\"><span class=\"more-msg\">Continue reading &rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[3],"class_list":["post-1124","post","type-post","status-publish","format-standard","hentry","category-posts","tag-behind-the-scenes"],"_links":{"self":[{"href":"https:\/\/7thdimensiongames.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/7thdimensiongames.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/7thdimensiongames.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/7thdimensiongames.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/7thdimensiongames.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1124"}],"version-history":[{"count":0,"href":"https:\/\/7thdimensiongames.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1124\/revisions"}],"wp:attachment":[{"href":"https:\/\/7thdimensiongames.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/7thdimensiongames.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/7thdimensiongames.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}